How Waterland Arcade Uses BuzzyBooth to Drive Reviews—and Add Revenue to Birthday Parties
- 3,500+ Guest Photos
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- 1,992 Customer Contacts
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- 137 Five-Star Reviews
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- Google Rating 4.3 → 4.5
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- $130 Party Add-On
The Challenge
Waterland Arcade wanted to give families more than just games.
They were looking for a way to create a memorable, shareable experience guests would actually engage with—while also generating more social exposure and five-star reviews.
But there was another opportunity.
Birthday parties are an important part of the family entertainment business, and Waterland wanted additional experiences it could use to make party packages feel more valuable—and create more revenue per booking.
The Solution
Waterland placed BuzzyBooth near the main entrance, where families, kids, groups of friends, and birthday-party guests could easily interact with it.
Guests can take photos, use customized filters and branded designs, and instantly receive their photos by text or email.
The experience can also be customized for birthdays, holidays, promotions, and special events.
That gave Waterland two ways to use the same BuzzyBooth.
Guests create branded content, share their experience, provide contact information, and receive automated review requests.
Waterland offers BuzzyBooth as a $130 add-on to party packages, giving families another interactive experience they can add to their celebration.
And it requires minimal involvement from the staff.
Keep it turned on, customize the experience when needed, and guests do the rest.
The Results
Over approximately five months, Waterland generated:
BuzzyBooth wasn't just creating marketing results.
It became an experience Waterland could actually sell.
Turning a Marketing Tool Into a Revenue-Generating Party Add-On
Birthday parties aren't only about filling a room.
The more memorable the experience feels, the more opportunities an entertainment center has to create add-ons families are willing to pay for.
Waterland turned BuzzyBooth into a $130 add-on for birthday party packages.
Party guests get an interactive photo experience.
Waterland can customize the booth around the celebration.
Families leave with photos from the day.
And the party can generate additional branded content, social sharing, and review opportunities for Waterland.
The same BuzzyBooth that markets the business every day can also generate additional revenue when families book a party.
“We use BuzzyBooth every day, and for birthday parties we offer a customized photo booth experience as a $130 add-on. Guests enjoy it, it adds more value to the party package, and it’s really easy for our team to manage.
One BuzzyBooth. Multiple Ways to Create Value.
For everyday guests, BuzzyBooth becomes a memorable part of visiting Waterland.
For birthday parties, it becomes a $130 revenue-generating add-on.
And for the business, every interaction can create another opportunity for:
- Branded guest content
- Social sharing
- Customer contact capture
- Five-star reviews
That combination helped Waterland generate 137 five-star reviews in five months and increase its Google rating from approximately 4.3 to 4.5.
