How Haverkos Family Orthodontics Captured 8,152 Leads From 100+ Community Events

The Challenge

For Haverkos Family Orthodontics, growing the practice doesn't only happen inside the office.

A big part of their marketing strategy is getting out into the community—attending school events, local events, sponsorships, and family activities where they can meet potential patients face-to-face.

But simply showing up with a table and a stack of brochures isn't enough.

They wanted something that would:

Get families to stop.
Create a fun interaction.
Get the Haverkos name in front of more people.
And give the practice a way to stay connected with potential patients after the event was over.

The Solution

Haverkos began taking BuzzyBooth to its school and community events.

Instead of relying on a traditional giveaway or sign-up sheet, the team gives families an interactive experience.

Attendees can stop by, take photos or videos, have fun with the experience, and instantly receive their content by text or email.

In the process, Haverkos can capture contact information and continue the relationship after the event through marketing campaigns.

And because BuzzyBooth frames can be completely customized, the practice can create a different branded experience for different schools, events, seasons, and community partnerships.

It's not the same generic activation every weekend.

It can feel specific to the event they're attending.

The Results

Over approximately four years, Haverkos has generated:

For Haverkos, those leads aren't just numbers sitting inside a dashboard.

They become an audience the practice can continue marketing to after the event.

The Event Doesn't End When You Pack Up the Table

At a typical community event, an orthodontic practice might meet hundreds of families.

But after everyone goes home, many of those interactions disappear.

BuzzyBooth gives Haverkos another option.

A family engages with the booth.
They receive their photo.
Their information is captured.
They may share the branded content.
And Haverkos can follow up with them afterward through marketing campaigns.

One in-person interaction becomes an ongoing marketing opportunity.

That's especially valuable for orthodontics, where a family may meet the practice today but not be ready to start treatment until months later.

6,297 Shares Put the Haverkos Brand Beyond the Event

The impact isn't limited to the people standing at the booth.

Haverkos guests have shared BuzzyBooth content 6,297 times.

That means families aren't only interacting with the brand at the event.

They're helping extend the practice's visibility to their own friends and family.

The branded content becomes part of the marketing.

Customizable for Every Event

One of the features Haverkos values most is the ability to customize the photo experience.

A school event can have one design.
A community festival can have another.
A seasonal event can have its own theme.

That allows Haverkos to participate in many different events while keeping the experience relevant to the audience—and still keeping the practice brand front and center.

And When There Isn't an Event?

BuzzyBooth doesn't sit in storage waiting for the next community festival.

Between events, Haverkos brings it back into the practice, where patients can use it in the waiting room.

So the same system that helps generate leads in the community can continue creating patient engagement inside the office.