How Hometown Dental Turned Patient Engagement Into Reviews, Content, Testimonials—and Community Leads

The Challenge

Hometown Dental already had review software in place.

But they understood that one review tool doesn't have to replace another.

Just like other forms of marketing, reaching patients through more than one positive touchpoint can create more opportunities for engagement and reviews.

Hometown wanted something different—an experience built around patient engagement, fun, and authentic content, rather than simply sending another review request.

The Solution

Hometown Dental placed BuzzyBooth in the waiting room as a self-serve experience.

Patients can walk up whenever they want, take a photo or video, play with fun filters, and instantly receive their content by text or email.

From there, BuzzyBooth can continue the experience:

Instead of starting by asking the patient for something, BuzzyBooth starts by giving them something fun.

The marketing follows naturally afterward.

And because the experience is self-serve, staff doesn't need to manage it throughout the day.

The Results in Just 4 Months

Hometown Dental generated:

And during that period, Hometown Dental's Google rating increased from:

4.7 → 4.9 Stars

BuzzyBooth didn't replace the review system Hometown already had.

It gave them another way to engage happy patients and generate additional social proof.

A Different Kind of Review Touchpoint

Most review software starts with the ask:

“How was your visit?”

BuzzyBooth starts with an experience.

A patient has fun.
They take a photo.
They receive something they want.
They may share it with friends or family.
Then they're given the opportunity to leave a review.

For Hometown Dental, that created an additional review channel alongside the software they were already using—and helped support a Google rating increase from 4.7 to 4.9.

Patient Content the Practice Can Actually Use

The value didn't stop with reviews.

Patients created hundreds of photos and videos inside the practice, giving Hometown Dental a steady source of authentic patient-generated content.

When a patient gives permission for the practice to use their content, that consent is tracked inside the BuzzyBooth dashboard.

So instead of wondering whether a photo can be posted, the team can clearly see which content has been approved for marketing.

And with 201 social shares in just four months, patients aren't only creating content.

They're helping spread the Hometown Dental experience themselves.

Taking BuzzyBooth Beyond the Waiting Room

Hometown Dental also takes BuzzyBooth to community events.

Instead of relying only on flyers, giveaways, or traditional sign-up forms, the practice can offer attendees something interactive.

People take a photo, receive it digitally, and Hometown Dental has an opportunity to capture their information in the process.

That makes the same BuzzyBooth useful in two very different ways:

More Than Review Software

Hometown Dental didn't need to replace the review technology it already had.

BuzzyBooth added another layer.

• A better patient experience.
• Authentic patient-generated content.
• More social sharing.
• Additional review opportunities.
• Video testimonials.
• And a tool they can take into the community to generate leads.