Waterpark & restaurant case study · Frankenmuth, Michigan
How Zehnder’s Expanded BuzzyBooth From Its Waterpark to Its Restaurant
The story
Zehnder’s first introduced BuzzyBooth at Splash Village in Frankenmuth, Michigan. After using it for guest photos, contact collection, and review requests at the waterpark, the team added a second installation at Zehnder’s Restaurant. Across the two locations, the supplied dashboards report 180,848 media captures, 114,253 contact entries, and 7,267 reviews recorded.
Zehnder’s: Results Across Two Locations
Source: supplied Splash Village and restaurant BuzzyBooth dashboards. Combined figures add the two location totals; they are not counts of unique guests or customers. Reporting periods and metric definitions have not been independently confirmed, and review totals should not be read as incremental reviews caused by BuzzyBooth.
The challenge
Make Memorable Visits the Start of a Customer Relationship
Guests already had plenty of moments worth remembering at Zehnder’s waterpark and restaurant. The team wanted a way for them to capture those visits while also supporting contact collection and review requests.
Before BuzzyBooth, Zehnder’s reported having no dedicated system for the photo engagement, contact collection, and review activities described in this story.
The launch
Start With a Guest Photo Experience at Splash Village
At Splash Village, guests could create photos and boomerangs with playful filters and take home a shareable memory of their visit. The same experience supported customer contact collection and review requests.
The Splash Village dashboard recorded:
- 132,039 guest media captures
- 81,125 customer contacts captured
- 4,090 reviews recorded
The expansion
Bring the Experience to Zehnder’s Restaurant
After introducing BuzzyBooth at Splash Village, Zehnder’s chose to install it at its restaurant too. That brought the photo experience, contact collection, and review requests into a different guest setting.
The restaurant dashboard recorded:
- 48,809 guest media captures
- 33,128 customer contacts captured
- 3,177 reviews recorded
The guest reviews shown below are from Splash Village, where Zehnder’s first introduced BuzzyBooth.
The results
One Guest Experience, Two Different Venues
Together, the dashboards show substantial photo activity and contact collection at both locations. The combined totals are arithmetic sums, so the same person may be represented more than once—especially if they visited both the waterpark and the restaurant.
The review figures show activity recorded in each dashboard. They do not establish how many additional public reviews BuzzyBooth caused, or whether the two venues saw a change in bookings or revenue.
What the results do show is that Zehnder’s used the same guest engagement approach in two environments and chose to expand it after the waterpark installation.
For hospitality
What Multi-Venue Operators Can Learn
Zehnder’s offers a practical example for waterparks, restaurants, hotels, and other hospitality businesses: a guest experience that fits one venue may also work in another part of the business.
- Give guests an easy way to create and keep a memory of their visit.
- Connect participation to contact collection with appropriate consent.
- Measure activity at each location before considering a wider rollout.
We were really happy with how BuzzyBooth was working at Splash Village, so bringing it into the restaurant made sense. The engagement has been great, and we’ve been especially happy with the reviews we’re getting. It’s been a great addition to both locations.
Terri H— Marketing manager at Zehnder’s
Next steps
Bring BuzzyBooth to Your Venue
Zehnder’s expanded from a waterpark installation to its restaurant. See how BuzzyBooth could support photo engagement, contact collection, and review requests across your guest experiences.
Explore BuzzyBooth for Family Entertainment Centers →Frequently Asked Questions
How does Zehnder’s use BuzzyBooth to engage guests?
Zehnder’s uses BuzzyBooth to give guests an opportunity to capture branded photos while supporting customer contact collection and review requests. The experience was first introduced at Zehnder’s Splash Village and later expanded to Zehnder’s Restaurant.
What results has Zehnder’s achieved with BuzzyBooth?
The supplied dashboards recorded 132,039 media captures, 81,125 contact records, and 4,090 reviews for one installation, and 48,809 media captures, 33,128 contact records, and 3,177 reviews for the other. These figures should be labeled by location and reporting period before publication.
Why did Zehnder’s expand BuzzyBooth from Splash Village to its restaurant?
After using BuzzyBooth at Splash Village, Zehnder’s expanded the experience to its restaurant. This demonstrates how a guest engagement solution can be used across different hospitality experiences within the same business.
Can BuzzyBooth help hotels, waterparks, and restaurants collect customer contacts?
BuzzyBooth supports customer contact collection through its guest photo experience. Hospitality businesses can use appropriately collected contact information for future marketing, subject to consent, privacy requirements, and applicable communication rules.
How can BuzzyBooth help hospitality businesses generate more reviews?
BuzzyBooth can support review requests as part of the guest experience, making it easier for businesses to invite guests to share feedback. Actual results depend on participation and implementation, and review requests should follow each platform’s policies.
Is BuzzyBooth suitable for businesses with multiple locations or different types of venues?
BuzzyBooth can support guest engagement across different venue types and locations. Zehnder’s expansion from Splash Village to its restaurant provides a real-world example of one business adopting the experience in two distinct settings.