How Woolaver captured 1,500 leads from ten community events

The challenge

Community sponsorships created visibility, but not a measurable audience

Woolaver Orthodontics was active in Phoenix-area schools and community events. Flyers and business cards put the practice name in the room, but they did not show how many families engaged or give the team a reliable way to follow up.

The practice needed an event contribution people would value—and a way to turn that participation into permission-based contacts.

Flyers and business cards created visibility, but no measurable audience for follow-up.

The approach

The sponsorship was useful before it was promotional.

Woolaver brought BuzzyBooth to school celebrations and local events as a free photo experience. Families received branded photos and videos immediately after entering their contact information.

Between events, the booth returned to the practice. One system could support local sponsorships, in-office patient moments, social sharing, and review follow-up.

1. Woolaver offered schools and community events a free photo experience.
2. Families received branded photos after choosing to opt in.
3. The practice left with a measurable local audience, not a stack of unused flyers.

The results

Community presence became a measurable acquisition channel.

Ten community events produced more than 1,500 leads. Across the program, Woolaver collected more than 1,900 contacts and generated more than 300,000 social impressions.

The booth gave the practice a concrete role at each event, gave families something useful, and made the outcome of that sponsorship measurable.