Five-month family entertainment center case study · Waterland Arcade
How Waterland Arcade Uses BuzzyBooth to Generate Reviews and Upsell Birthday Parties
The story
Waterland Arcade wanted to create a more memorable guest experience while generating reviews, growing its customer database, and adding value to birthday parties. With BuzzyBooth, it turned an interactive photo experience into an everyday marketing tool and a $130 party upgrade. In approximately five months, Waterland generated more than 3,500 guest photos, collected 1,992 customer contacts, and recorded 137 five-star reviews. Its Google rating increased from 4.3 to 4.5 during the same period.
Waterland Arcade: Results at a Glance
Results reported for approximately five months of BuzzyBooth use. The $130 figure is the add-on price, not total add-on revenue. The review count and Google rating change do not establish that BuzzyBooth alone caused every change.
The challenge
Create More Value From Every Guest Visit
Waterland wanted to give families something memorable to take home while creating more opportunities for guests to share their experiences and leave reviews. It also wanted to grow a customer database it could use to stay connected after a visit.
Birthday parties presented another opportunity. A paid experience could make party packages more appealing and add a revenue option without asking staff to manage a separate activity for every guest.
The team needed an experience that supported everyday marketing and offered something extra for celebrations without adding much day-to-day work.
The solution
An Interactive Photo Booth That Does More
Waterland installed BuzzyBooth near its main entrance so families, friends, and birthday party guests could discover it. Guests can take photos with customized filters and branded designs, then receive their pictures by text or email.
The same experience can be tailored for birthdays, holidays, promotions, and special events. It gives Waterland several ways to engage guests through one booth:
- Everyday engagement: branded photos guests can keep and share, plus opportunities to collect contacts and send review requests.
- Birthday party upgrades: a customized BuzzyBooth experience offered as a $130 party package add-on.
- Simple operation: guests can discover and use the booth without staff approaching every visitor.
The results
Five Months of Measurable Guest Engagement
Over approximately five months, guests created more than 3,500 branded photos and Waterland collected 1,992 customer contacts. Those photos gave families a takeaway from their visit and something they could share; the contact list gave Waterland a foundation for future outreach.
Waterland recorded 137 five-star reviews during the period. Its Google rating increased from 4.3 to 4.5 during the same period. These figures describe what Waterland reported while using BuzzyBooth; they do not prove that the booth alone caused the rating change.
The booth also became a $130 birthday party add-on, connecting guest engagement with an optional paid upgrade.
The party upgrade
Turn BuzzyBooth Into a $130 Birthday Party Add-On
Waterland offers a customized photo booth experience as an optional $130 upgrade to its birthday party packages. For families, it adds another interactive activity and personalized photos to remember the celebration.
Waterland can tailor the filters and branded designs to the occasion, making the booth feel connected to the party. Birthday guests can take home photos and share memories from the day.
This gives Waterland two practical uses for one BuzzyBooth: an everyday guest engagement and marketing tool, and an optional paid experience for birthday parties. The $130 figure is the add-on price, not a measure of total revenue earned from it.
For the industry
What Other Family Entertainment Centers Can Learn
Waterland's experience shows how one interactive photo booth can support more than one goal across a family entertainment venue.
The opportunity is to make the experience useful in different parts of the business, from everyday visits to birthday celebrations.
- Give families and groups an experience they can enjoy together and remember after their visit.
- Create customized guest photos they can share with friends and family.
- Collect customer contacts for future marketing with appropriate consent.
- Invite guests to leave reviews after their visit.
- Offer a customized photo booth experience as an optional birthday party upgrade.
We use BuzzyBooth every day, and for birthday parties we offer a customized photo booth experience as a $130 add-on. Guests enjoy it, and it's really easy for our team to manage.
Jason Bliss— Owner, Waterland Arcade
Next steps
One BuzzyBooth. Multiple Ways to Create Value.
In approximately five months, Waterland generated 3,500+ guest photos, collected 1,992 customer contacts, and recorded 137 five-star reviews. Its Google rating increased from 4.3 to 4.5 during that period, and the venue made BuzzyBooth available as a $130 birthday party add-on.
See how an interactive photo experience could support guest engagement, reviews, contact collection, and memorable birthday parties at your family entertainment center.
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