How The Russell Turned a Memorable Guest Experience Into 15,000+ Photos, 8,106 Contacts, and 267 Five-Star Reviews
- 15,000+ Guest Photos
- |
- 8,106 Guest Contacts
- |
- 267 Five-Star Reviews
- |
- Expanded to a Sister Property
The Challenge
The Russell Nashville already stood out as a unique boutique hotel.
They wanted to take that experience further by creating something memorable guests could interact with, talk about, and share—while also generating more reviews and giving the hotel a way to stay connected with guests after their stay.
The goal wasn't simply to install another hotel amenity.
It was to create an experiential marketing moment guests would actually enjoy.
The Solution
The Russell created a dedicated photo booth room featuring BuzzyBooth.
Instead of simply placing the booth in a hallway or lobby corner, they made the area part of the guest experience itself.
Guests could step inside, take photos, have fun with filters, and instantly receive their content by text or email.
That interaction also gave The Russell an easy way to:
- Capture guest contact information
- Encourage guests to share their experience
- Generate review requests
- Create another memorable touchpoint during the stay
And the experience required very little from the hotel team.
Once BuzzyBooth was on, guests could enjoy the experience on their own with minimal staff involvement.
The Results
Over 3 years, The Russell generated:
What began as a fun experiential feature became a consistent marketing channel built directly into the guest experience.
An Experience Guests Actually Talk About
One of the biggest wins wasn't just the numbers.
Guests regularly complimented the dedicated photo booth area and treated it as part of the experience of staying at The Russell.
Instead of asking guests to engage with another marketing campaign, The Russell created something guests wanted to interact with.
A fun hotel moment became a photo.
The photo became shareable content.
The interaction became a guest contact.
And a positive experience became an opportunity for a five-star review.
“BuzzyBooth gives us a great experiential marketing touchpoint while also helping us capture guest contacts, encourage sharing, and generate reviews with very little involvement from our team.
The Results Led to Expansion
The Russell liked the results enough to bring BuzzyBooth to its sister property:
The Gallatin.
That allowed the team to replicate the same guest-engagement strategy across another hotel while maintaining the unique experience of each property.
The expansion reinforced an important part of the BuzzyBooth model:
When the experience works at one property, it can be repeated across the portfolio.
