Two-month bowling center case study · Defiance, Ohio
How South 66 Lanes Captured 578 Customer Contacts in 2 Months With BuzzyBooth
The story
South 66 Lanes introduced BuzzyBooth to give guests a playful AI photo experience while collecting contacts and feedback. In two months, its dashboard recorded 578 customer contacts, 936 guest media captures, 83 reviews captured, and 264 estimated shares. The team also reported that its online rating rose from 4.5 to 4.7 stars after introducing BuzzyBooth.
South 66 Lanes: Results at a Glance
Source: South 66 Lanes’ BuzzyBooth dashboard and customer feedback. The four dashboard metrics cover two months. Shares are estimates; media captures are content items, not unique guests. Reviews captured are not necessarily published reviews. The reported rating change has not been independently verified.
The challenge
Build Customer Connections Beyond the Bowling Visit
South 66 Lanes wanted to give guests something enjoyable to do while creating a way to stay connected after they left. Before BuzzyBooth, it was not collecting customer contacts through the process described in this case study and reported relatively few reviews.
The opportunity was to make engagement part of the entertainment experience, with a natural way to invite guest feedback and collect contact information.
The solution
Add a Playful AI Photo Experience
South 66 Lanes introduced BuzzyBooth with playful filters and AI-powered photo effects. Guests could create photos and other media during their visit, while the experience supported contact collection and feedback capture.
The team described the AI filters as “super fun.” The guest-facing activity connected entertainment with marketing without asking visitors to take part in a separate campaign.
- Give guests a photo experience they want to try.
- Invite feedback as part of the visit.
- Collect contact information with appropriate consent.
Result 1
578 Customer Contacts Captured in Two Months
BuzzyBooth recorded 578 customer contacts during the two-month period. For South 66 Lanes, this created a new opportunity to build a customer contact database through the guest experience.
Those contacts could support future communication about parties, group events, offers, and return visits when the venue has appropriate consent. The available data does not show how many contacts later converted into bookings or revenue.
Result 2
936 Guest Media Captures
Guests created 936 media items in the same two months. The total shows measurable participation in the photo experience alongside contact collection.
Media captures count content items, not unique visitors. A guest could create more than one item, so the figure should not be read as the number of guests who used BuzzyBooth.
Result 3
264 Estimated Shares
BuzzyBooth recorded 264 estimated shares during the reporting period. Sharing gave guests another way to enjoy and distribute memories from their visit, with potential exposure beyond the venue.
The figure is an estimate, not a verified count of people reached or new customers acquired. The available data does not establish how many visits or bookings resulted from those shares.
Result 4
83 Reviews Captured
The South 66 Lanes dashboard recorded 83 reviews captured in two months, giving the team a measurable feedback result from the guest-facing experience.
This platform metric should not be interpreted as 83 verified public reviews without publication data. It does show that review engagement became part of the customer journey.
Customer-reported rating
An Online Rating Reported to Rise From 4.5 to 4.7 Stars
South 66 Lanes reported that its online rating increased from 4.5 to 4.7 stars after introducing BuzzyBooth. A stronger review profile can help prospective guests evaluate a local bowling center.
The review platform, observation dates, and number of published reviews associated with this change have not been independently verified. The available information does not establish that BuzzyBooth alone caused the increase.
For the industry
What Bowling Centers Can Learn
South 66 Lanes combined an enjoyable photo activity with measurable contact, media, sharing, and feedback results. Each metric describes a different part of the guest experience.
Bowling centers can use this approach to make marketing part of a visit, then measure what guests actually do while keeping consent and follow-up reporting clear.
- Make participation enjoyable for guests.
- Track contacts, media, shares, and reviews separately.
- Invite feedback without assuming every captured review is published.
We love the AI filters! They’re super fun and add something different to a bowling visit. Collecting customer contacts and getting more feedback has been a great bonus.
Heather— Owner, South 66 Lanes
Next steps
Turn Bowling Visits Into Lasting Connections
South 66 Lanes recorded 578 customer contacts, 936 guest media captures, and 83 reviews captured in its first two months with BuzzyBooth.
See how a guest photo experience could support engagement and contact collection at your bowling center.
Explore BuzzyBooth for Bowling Centers →Frequently Asked Questions
How can bowling centers collect customer contacts?
Bowling centers can introduce interactive guest experiences that invite visitors to share their contact information. South 66 Lanes used BuzzyBooth to collect 578 customer contacts over two months, according to its dashboard. Contact collection should use appropriate consent.