How Marriott Broadway Turned Guest Experiences Into 1.8M+ Online Impressions

The Challenge

Marriott Broadway already had thousands of guests passing through its property in the heart of Times Square.

The challenge was turning those in-person stays into something that continued working after checkout: more guest engagement, more five-star reviews, more online reach, and a stronger way to stay connected with guests.

They also needed the experience to be easy for hotel staff to manage.

The Solution

Marriott introduced BuzzyBooth in the hotel lobby and later moved it throughout different high-traffic areas of the property.

Guests could stop by, take branded photos, play with filters, and instantly receive their content by text or email.

From there, BuzzyBooth helped turn that positive moment into additional marketing opportunities through guest sharing, contact capture, and review requests.

For the hotel team, the process was simple:

Make sure the BuzzyBooth was turned on.

Once running, the system operated with minimal staff involvement.

The Results Were Strong Enough That Marriott Added a Second BuzzyBooth

Over a 2.5-year period, Marriott Broadway generated:

Plus a database of 8,190 guest contacts

But one of the strongest indicators of success came from Marriott itself.

The first BuzzyBooth exceeded expectations, so Marriott expanded the program and added a second BuzzyBooth at The View, its rotating restaurant overlooking Times Square.

Instead of treating BuzzyBooth as a one-time lobby amenity, Marriott expanded it to another guest experience within the property.

From One Guest Moment to Ongoing Marketing

A guest taking a photo may start as a simple experience.

But across thousands of guests, Marriott turned those moments into:

• 13,326 guest interactions
• 1.8M+ online impressions
• 163 five-star reviews
• 8,190 contacts in a growing first-party guest database

All without adding a complicated new process for the hotel team.