How Marriott Broadway Generated 1.8M+ Online Impressions With BuzzyBooth

Turning Hotel Guest Experiences Into Lasting Marketing Value

Hotel Marketing Case Study | Marriott Broadway, NYC | Times Square, New York

13,326 Guest Photos | 1.8M+ Online Impressions | 163 Five-Star Reviews | 8,190 Guest Contacts

Marriott Broadway in Times Square, New York, used BuzzyBooth to turn guest interactions into branded content, online exposure, reviews, and a growing database of guest contacts. Over approximately 2.5 years, the property captured 13,326 guest photos, generated more than 1.8 million online impressions, collected 163 five-star reviews, and built a database of 8,190 guest contacts.

The strongest sign of success? Marriott expanded the experience beyond the original installation, adding a second BuzzyBooth at The View, its rotating restaurant overlooking Times Square.

The experience became more than a lobby amenity. It became an additional way to engage guests and create marketing opportunities across the property.

Marriott Broadway welcomes guests in one of New York City's busiest destinations: Times Square.

With so many people visiting the property, the hotel had an opportunity to create memorable guest experiences that could continue generating value beyond the immediate stay.

The challenge was turning those in-person moments into additional opportunities for guest engagement, online visibility, positive reviews, and customer contact collection—all without introducing a complicated process for hotel staff.

A guest might enjoy their stay, take a photo, and leave with a positive memory. But without an easy way to extend that interaction, the opportunity to generate shareable content or invite feedback could end when the guest walked away.

Marriott needed an experience that was engaging for guests and simple for the team to manage.

An Interactive Guest Experience Powered by BuzzyBooth

Marriott introduced BuzzyBooth in the hotel lobby and later moved the unit throughout different high-traffic areas of the property.

Guests could stop by, take branded photos, experiment with fun filters, and receive their content by text or email.

Branded GIFs gave guests something entertaining and personalized to take with them. The experience also created opportunities for guests to share their content, provide contact information, and leave reviews.

For the hotel team, the operating process was straightforward: make sure BuzzyBooth was turned on and ready to use.

Once running, the system operated with minimal staff involvement.

This made BuzzyBooth an approachable addition to the guest experience—one that could engage visitors without requiring hotel staff to manage every interaction.

Generated More Than 1.8 Million Online Impressions

BuzzyBooth helped Marriott Broadway generate more than 1.8 million online impressions through its guest engagement program.

Branded photos and GIFs gave guests content they could receive and potentially share with friends, family, and their social networks.

For a hotel in a destination as recognizable as Times Square, guest-generated content can create opportunities to extend the property's visibility beyond its physical location.

Online impressions are a measure of exposure, not necessarily unique people or direct booking activity. Nevertheless, the reported figure illustrates the potential reach associated with the program.

Captured 13,326 Guest Photos

Over the approximately 2.5-year period, Marriott Broadway captured 13,326 guest photos.

Each capture represented an opportunity to give guests a memorable, branded interaction during their visit.

For hotels, interactive photo experiences can help make a stay more engaging while creating branded content guests may choose to share.

Rather than functioning solely as a piece of equipment in the lobby, BuzzyBooth became a guest-facing experience that could support the property's broader engagement and marketing efforts.

Collected 163 Five-Star Reviews

Online reviews play an important role in how travelers evaluate hotels and other hospitality businesses.

Marriott Broadway collected 163 five-star reviews through its BuzzyBooth program.

The hotel general manager described the connection between guest enjoyment and review participation:

The testimonial illustrates how an enjoyable guest interaction can create an opportunity to invite feedback.

The 163 figure represents five-star reviews reported for the program. It should not be interpreted as a verified increase in the hotel's overall review count or rating.

Built a Database of 8,190 Guest Contacts

BuzzyBooth also helped Marriott Broadway collect 8,190 guest contacts.

For hospitality businesses, customer contact information can create opportunities for future communication, subject to applicable consent and messaging requirements.

Depending on the permissions obtained and the hotel's marketing strategy, a contact database can support relevant promotions, guest communications, and future engagement initiatives.

The important distinction is that the value of contact collection extends beyond the initial interaction. It creates a resource the business may be able to use to maintain relationships with guests after their visit.

The Strongest Proof of Success: Marriott Added a Second BuzzyBooth

One of the most compelling parts of Marriott Broadway's story is what happened after the first installation.

The initial BuzzyBooth experience was successful enough that Marriott expanded the program, adding a second BuzzyBooth at The View, the property's rotating restaurant overlooking Times Square.

That expansion matters because it shows that BuzzyBooth was not simply a one-time novelty in the hotel lobby. Marriott chose to bring the experience into another part of the property.

The second installation created another opportunity to engage guests in a different hospitality setting while continuing to support the same broader objectives: guest experiences, branded content, review generation, and contact collection.

For other hotels, this is an important takeaway. An interactive guest experience can have applications beyond the lobby, depending on the property's layout, guest flow, and operational needs.

What Hotels Can Learn From Marriott Broadway

Marriott Broadway's experience illustrates several ways hotels can get more value from guest engagement.

Create memorable experiences. Interactive photo experiences give guests something entertaining and personalized to enjoy during their stay.

Extend brand exposure. Branded content gives guests something they may choose to share beyond the property.

Encourage guest feedback. An enjoyable interaction can create a natural opportunity to invite guests to leave an honest review.

Build customer contact databases. Contact collection can support future communication when appropriate consent has been obtained.

Keep operations simple. A guest-facing experience that requires minimal staff involvement can be easier to incorporate into daily hotel operations.

Expand what works. Marriott's decision to add a second BuzzyBooth at The View demonstrates how an experience initially introduced in one area can be extended to another.

These opportunities are relevant to hotels looking to improve guest engagement while supporting their wider hospitality marketing strategy.

Why Hotels Use BuzzyBooth

BuzzyBooth helps hotels and other hospitality businesses turn interactive guest experiences into opportunities for branded media creation, customer contact collection, and review capture.

For hotels, the goal is not simply to give guests another amenity. It is to create an experience that guests enjoy while providing additional opportunities for engagement and marketing.

Marriott Broadway's reported results—13,326 guest photos, more than 1.8 million online impressions, 163 five-star reviews, and 8,190 guest contacts—illustrate how one program can support several objectives over time.

The addition of a second BuzzyBooth at The View further demonstrates how the experience can be extended to another part of a hospitality property.