Restaurant marketing case study · Orlando, Florida
How Made in Puerto Rico Orlando Captured 18,205 Customer Contacts With BuzzyBooth
The story
Made in Puerto Rico Orlando turned a guest photo experience into a way to stay connected after each visit. Guests could create photos and other media, while the restaurant built a contact list it could use to promote upcoming events and invite previous visitors back.
Made in Puerto Rico Orlando: Results at a Glance
BuzzyBooth dashboard totals over 2.5 years. Media captures count content, not unique guests. The SMS return rate cited below is the restaurant team’s estimate; campaign-level attribution has not been independently confirmed.
The challenge
Give Guests a Reason to Engage, Then Invite Them Back
Made in Puerto Rico Orlando wanted to collect customer information and encourage reviews without turning either request into another task for staff.
The restaurant also hosts events. Promoting them to past guests required an audience it could reach after people left, along with an experience that made participation feel natural during their visit.
- Create an enjoyable guest experience.
- Collect contacts and invite customer feedback.
- Build an audience for future event promotions.
The solution
A Guest Photo Experience Connected to Marketing
The restaurant introduced BuzzyBooth with photos, creative filters, AI photo experiences, and testimonial videos. Guests could make something memorable while the venue offered opportunities to share contact information and leave a review.
The team described the experience as fun for guests and easy for staff. It connected in-person participation with the restaurant’s ongoing event marketing instead of relying only on staff to ask for details or feedback.
The follow-up
18,205 Contacts Created an Audience for Events
Over 2.5 years, the BuzzyBooth dashboard recorded 18,205 customer contacts. The restaurant regularly used its contact list to send SMS promotions for upcoming events.
The team estimated that approximately 1%–2% of message recipients typically returned in response. That is a team-reported estimate, not a verified campaign conversion rate; the campaign audience, measurement method, and attributed visits have not been independently confirmed.
For a venue with recurring events, the contact list created a direct way to invite previous visitors back rather than depending entirely on social media reach.
The results
Guest Media and Reviews Kept the Experience Working
The dashboard also recorded 50,092 guest media captures. Photos, filters, and AI photo experiences gave guests several ways to participate and document their visits. Captures represent pieces of content, not 50,092 unique guests.
BuzzyBooth recorded 869 reviews captured during the same period. This is the platform’s reported review metric; it does not establish that all 869 were Google reviews, five-star reviews, or additional reviews caused by BuzzyBooth.
The takeaway
Turn a Visit Into an Ongoing Relationship
Made in Puerto Rico Orlando combined a guest activity with contact collection, review requests, and event outreach. The photos made participation enjoyable; the contact list gave the team a way to reconnect with guests when there was a reason to return.
For restaurants and hospitality venues that host events, this approach can support retention when customer information is collected with appropriate consent and follow-up campaigns are measured against actual visits.
BuzzyBooth has been great for collecting customer contacts. It gives us a way to build our database and reach back out to people about upcoming events and promotions. Having those contacts to market to is really valuable for us.
Jose T— Owner, Made in PR Latin Cuisine
Next steps
Make More of Every Guest Visit
See how BuzzyBooth can help your restaurant create guest content, build a contact list, request reviews, and promote the next event.
Explore BuzzyBooth for Restaurants →Frequently Asked Questions
How can restaurants use BuzzyBooth to collect customer contacts?
An interactive photo experience gives guests a reason to participate and an opportunity to share their contact information. The collection process depends on the venue’s setup and applicable consent requirements.
How can restaurants use customer contacts to promote events?
With appropriate consent, restaurants can send SMS messages about events, themed nights, and promotions. Tracking campaigns against actual visits helps distinguish message engagement from return visits.
Can BuzzyBooth help restaurants collect reviews?
BuzzyBooth supports review requests as part of the guest experience. Outcomes depend on participation and setup, and requests should follow the review platform’s policies.
What results did Made in Puerto Rico Orlando achieve with BuzzyBooth?
Over 2.5 years, its BuzzyBooth dashboard recorded 18,205 customer contacts, 50,092 guest media captures, and 869 reviews captured. The team also used SMS promotions for upcoming events and estimated that 1%–2% of recipients typically returned.
Is BuzzyBooth useful for businesses that host events?
Restaurants, bars, and entertainment venues can use a guest experience to build an audience for future event promotions. Results depend on guest participation, the venue’s marketing strategy, and its follow-up campaigns.