How Little America Flagstaff Captured 1,236 Guest Contacts and 38 Five-Star Reviews in Just 2 Months

Creating More Guest Engagement Beyond the Stay

Little America Flagstaff wanted to make the guest experience more memorable while creating more opportunities for online exposure, guest contact collection, and five-star reviews.

The hotel welcomed guests through overnight stays, lobby interactions, and on-property events. Each of these moments offered an opportunity to create a positive experience that guests could share—and to build a stronger connection with the hotel beyond their visit.

But turning those moments into measurable engagement can be difficult when it depends on staff remembering to ask guests to share photos, leave reviews, or provide contact information.

Little America Flagstaff needed a simple way to encourage guest participation without adding another time-consuming task for its team.

BuzzyBooth in the Hotel Lobby and at Events

Little America Flagstaff introduced BuzzyBooth in its hotel lobby, giving guests an interactive way to capture branded photos and receive them by text or email.

The experience made it easy for guests to participate while helping the hotel turn everyday interactions into opportunities for engagement.

BuzzyBooth also supported the hotel's on-property events, extending the experience beyond the lobby and connecting with guests in multiple settings.

• Create memorable guest experiences with a fun, interactive activity.
• Generate branded photos that guests can share.
• Collect guest contacts for future marketing, subject to applicable consent and messaging requirements.
• Invite guests to leave online reviews after their experience.
• Make guest engagement part of the experience instead of adding manual work for staff.

Instead of being just another amenity in the lobby, BuzzyBooth became a repeatable guest engagement tool the hotel could use across different touchpoints.

2,500+ Guest Photos Captured

Within approximately two months, Little America Flagstaff recorded more than 2,500 guest photos through BuzzyBooth.

The photos gave guests a memorable takeaway and created branded content they could share with friends and family. Every photo interaction also gave the hotel another opportunity to engage with a guest.

1,236 Guest Contacts Collected

BuzzyBooth collected 1,236 guest contacts in approximately two months.

For a hotel, that creates a foundation for future guest communication and marketing campaigns. With appropriate consent and messaging practices, a contact database can support promotions, seasonal offers, special events, and future guest engagement.

Rather than relying exclusively on website visitors or bookings to build its audience, Little America Flagstaff could collect contact information through an experience guests actively chose to participate in.

38 Five-Star Reviews Generated

The program generated 38 five-star reviews during the approximately two-month period.

Guest reviews can help build trust with prospective visitors who research hotels before booking. Inviting guests to share feedback after a positive experience gave Little America another way to support its online presence.

The result was a guest experience that supported both in-person engagement and the hotel's online reputation.

One BuzzyBooth, Multiple Guest Touchpoints

Little America Flagstaff used the experience in both its hotel lobby and at on-property events. Each setting created a different opportunity to engage guests:

• In the lobby: give hotel guests an interactive experience during their stay.
• At events: create an activity that encourages participation and produces branded guest photos.
• After the experience: collect guest contacts and invite guests to share feedback or leave a review.

Using BuzzyBooth across these moments helped the hotel get more value from a single guest engagement solution instead of limiting it to one occasion.

From Flagstaff to Cheyenne

The results at Little America Flagstaff helped pave the way for BuzzyBooth to be introduced at another property: Little America Cheyenne.

Expansion to a second property showed that the team saw value in extending the guest engagement approach beyond its initial location.

For hospitality groups, an experience that works across properties can support consistent guest engagement while leaving room for each hotel's local marketing goals.

What Hotels Can Learn From Little America Flagstaff

Hotels do not have to treat guest experiences, marketing databases, and online reputation as separate initiatives. An interactive experience can help connect all three.

Little America Flagstaff's reported results show how a hotel can use BuzzyBooth to:

• Give guests an experience worth remembering.
• Create branded photos guests can share.
• Build a database of guest contacts for future marketing opportunities.
• Encourage guests to leave online reviews.
• Extend engagement from the lobby to on-property events.
• Apply a successful approach at another property.

The key is to make participation easy for guests and useful for the hotel without creating unnecessary work for the team.