How Last Level Fenton Captured 1,847 Customer Contacts and Grew Its Reported Review Pace

Make More of Every Barcade Visit

Last Level wanted to encourage more customer feedback, create memorable guest experiences, and build a contact list for future events. The team estimated that it had been receiving about three reviews per week before introducing BuzzyBooth.

The opportunity was to connect what happened inside the venue with what came afterward: reviews, direct communication, and reasons for customers to return.

Give Guests an Experience That Keeps Working

BuzzyBooth gave guests a way to create AI-powered photos and other media while supporting customer contact capture and review invitations. The interactive activity fit alongside Last Level's games and gave the team another way to connect with guests.

The same guest touchpoint could support future outreach and event promotion, subject to the permissions collected for each contact.

• Create guest photos, videos, and other shareable media.
• Build a customer contact list for permitted follow-up.
• Invite feedback through a repeatable digital touchpoint.
• Promote events to an audience the venue has already built.

Build an Audience of 1,847 Contacts

Last Level's BuzzyBooth dashboard recorded 1,847 customer contacts. That gave the barcade a potential audience for future event and promotion messages, when the contacts' permissions allowed it.

The team put that audience to use for a singles-night promotion, showing how a guest interaction can become a reason to reconnect after the visit.

A Reported Increase From Three to Eight Reviews a Week

The team estimated that its weekly review pace rose from about three reviews before BuzzyBooth to about eight afterward. That is roughly 2.7 times the earlier pace, based on the team's estimates.

Separately, the BuzzyBooth dashboard recorded 182 reviews captured. The weekly estimate and dashboard total are different measures; neither establishes how many independently verified Google reviews BuzzyBooth caused.

3,240 Guest Media Captures and an Estimated 706 Shares

The dashboard recorded 3,240 guest media captures and an estimated 706 shares. The team particularly valued AI photos and video testimonials as ways to give guests something fun to create and remember.

These are platform activity totals, not counts of unique guests or independently verified social posts. They show how often guests used the media experience recorded by BuzzyBooth.

Promote Singles Night to 1,400 Contacts

Last Level used its customer contact list to promote a singles-night event to 1,400 contacts. The team reported approximately 50 attendees in connection with the promotion.

The attendance figure is an estimate; the method used to attribute those visits to the campaign has not been confirmed. The example shows a practical way to use a guest contact list for event marketing beyond review collection.

• 1,400 contacts targeted with the event promotion
• Approximately 50 attendees reported in connection with it

What Other Barcades Can Learn

Last Level connected an in-venue activity with customer contact collection, review invitations, and event outreach. Each step created another opportunity to engage guests after a visit.

Other entertainment venues can adapt the approach to their own events and audiences, while measuring contacts, review activity, media use, and attendance as separate outcomes.

• Make guest engagement feel at home in the venue.
• Collect contacts with clear permission for future messages.
• Make review invitations part of a consistent guest experience.
• Give customers a specific reason to return, then measure the response.