Dental practice case study
How Hometown Dental Used BuzzyBooth to Generate Reviews, Patient Content, and Video Testimonials in 4 Months
The story
Hometown Dental already used review software. It added BuzzyBooth to give patients an enjoyable, self-serve photo and video experience that could also support social sharing, honest feedback, and testimonials. The practice used the same system in its waiting room and at community events.
Hometown Dental's Results With BuzzyBooth
Reported results from the first four months. The practice's Google rating also rose from 4.7 to 4.9 stars during that period, while it continued using other review software. The rating change cannot be attributed to BuzzyBooth alone.
The challenge
Get More Value From Patient Engagement
Hometown Dental already had a way to request reviews. It wanted an additional touchpoint that felt less like another ask and more like an experience patients would choose to use.
The practice also attended community events, where flyers and sign-up sheets did not always give families a reason to stop. Hometown needed one flexible experience that could engage patients in the office and introduce the practice to people outside it.
The solution
Start With a Photo, Then Invite a Conversation
Hometown placed BuzzyBooth in its waiting room. Patients could take a photo or video, try filters, and receive their content by text or email without staff managing every interaction.
After that enjoyable first step, patients could choose to share their content, leave honest feedback, or record a video testimonial. BuzzyBooth added those opportunities alongside the review software the practice already used.
- Create a photo or video during a visit.
- Receive the content by text or email.
- Choose whether to share it or leave an honest review.
- Provide a video testimonial if invited and willing.
The results
One Experience, Several Outcomes in Four Months
In its first four months, Hometown recorded 535 patient photos and videos, 201 social shares, 33 reviews captured through BuzzyBooth, and more than 30 patient video testimonials.
Its Google rating moved from 4.7 to 4.9 stars over the same period. Because Hometown also used existing review software and continued its other business activities, the available information does not establish that BuzzyBooth alone caused that change.
Online reviews
An Additional Way to Invite Honest Feedback
BuzzyBooth recorded 33 reviews captured during the four-month period. For Hometown, the photo experience offered a natural point to invite patients to share what they thought about their visit.
The review collage shows feedback from Hometown patients. It illustrates the kind of experiences people described; it does not mean every review shown was caused by the BuzzyBooth workflow.
Patient content
535 Patient Moments Create a Useful Content Library
Patient participation produced hundreds of photos and videos that reflect real visits to the practice. The 201 social shares also let participating patients carry some of those moments beyond the office.
Hometown can track marketing permissions in BuzzyBooth and identify which content has been approved for use. A captured photo is not automatically a marketing asset: identifiable patient content should be used only with appropriate authorization and privacy safeguards, especially when children are involved.
Patient stories
30+ Video Testimonials Add Patients' Own Voices
Hometown collected more than 30 patient video testimonials in four months. Those first-person stories can help prospective patients understand what a visit feels like in a way that practice-written copy cannot.
The practice can consider authorized testimonials for its website, social channels, and other relevant marketing. Permission determines how each identifiable recording can be used.
Beyond the office
Take the Experience to Community Events
Hometown also brings BuzzyBooth to community events. Attendees can create branded content, receive it digitally, and choose to provide contact information, giving the practice an opportunity to continue the conversation with appropriately opted-in contacts.
Inside the office, the experience supports patient content, sharing, reviews, and testimonials. At events, it supports interactive outreach and potential lead capture. Separate event lead totals were not supplied, so the four-month results above should not be read as a community-event campaign total.
The takeaway
Add an Engagement Channel Alongside Review Software
Hometown did not need to replace its existing review tools. It added a self-serve experience that patients could enjoy first and that could support several marketing activities afterward.
Across four months, that approach generated photos and videos, social shares, captured reviews, and video testimonials. Used with appropriate consent, the same system can also help the practice meet families at community events.
What I like about BuzzyBooth is that it gives us more than one use. Patients have fun with it in the office, it helps us get more reviews and content, and we can take it to community events to engage people and capture leads. It's been a really easy way to get more value out of something our patients already enjoy.
Billy K.— Practice Manager, Hometown Dental
Next steps
Give Patients More Reasons to Engage
See how a self-serve photo and video experience can complement your dental practice's review tools, support authorized patient content, and give families a reason to connect at community events.
Explore BuzzyBooth for Dental Practices →Frequently Asked Questions
Can BuzzyBooth work alongside existing dental review software?
Yes. Hometown Dental already used review software. BuzzyBooth added a patient-engagement experience and another opportunity to invite honest feedback rather than replacing that system.
How can dental practices collect patient video testimonials?
Practices can invite willing patients to record a short video about their experience. Hometown captured more than 30 video testimonials in four months. Identifiable testimonials should be used for marketing only with appropriate authorization.
How can dentists use patient photos in their marketing?
With appropriate authorization and privacy safeguards, dental practices can use approved patient photos and videos on relevant channels. Hometown tracks permissions in BuzzyBooth to help distinguish captured content from content approved for marketing.
Can BuzzyBooth help dental practices generate leads at community events?
BuzzyBooth can give event attendees a branded photo or video experience and an opportunity to provide contact information. Hometown uses it at community events, but separate event lead totals were not supplied.
What results did Hometown Dental achieve with BuzzyBooth?
In four months, Hometown reported 535 patient photos and videos, 201 social shares, 33 captured reviews, and more than 30 patient video testimonials. Its Google rating also increased from 4.7 to 4.9 stars during the period; that change cannot be attributed to BuzzyBooth alone.