How Holey Moley More Than Doubled Reviews and Scaled BuzzyBooth Across 7 Locations
- 130K Guest Photos
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- 67K Contacts
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- 4K Reviews
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- 100+ Video Testimonials
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- 7 Locations
The Challenge
Holey Moley Golf Club is built around one thing:
Making going out ridiculously fun.
So when they looked at BuzzyBooth, they weren’t simply looking for another photo booth.
They wanted an experiential marketing activation that felt like an extension of the Holey Moley brand—something guests would actually want to interact with, share, and remember after their visit.
Reviews were another opportunity.
Before BuzzyBooth, the initial location was generating approximately 10 reviews per week.
The challenge was finding a way to increase that without making the experience feel like another generic “please leave us a review” request.
The Solution
Holey Moley started with BuzzyBooth at one location.
Rather than giving guests a generic photo experience, BuzzyBooth created a custom AI activation specifically for the brand.
Turning Guests Into Golfers With AI
Guests could take a photo and use a custom AI filter that transformed them into golfers—creating content that felt unmistakably Holey Moley.
It wasn’t just branded with a logo.
The experience itself was on-brand.
Guests could take their photo, receive it instantly by text or email, and then continue through the BuzzyBooth journey:
One fun interaction created multiple opportunities for Holey Moley to generate content and social proof.
The Results
Before BuzzyBooth, the location averaged roughly 10 reviews per week. After implementing the experience, review volume more than doubled.
Turning Happy Guests Into Real Customer Testimonials
After guests receive and share their BuzzyBooth content, they can also be invited to record a short video about their experience.
That has helped Holey Moley build a growing library of authentic customer content without organizing testimonial shoots or bringing in a production crew.
The result: 100+ video testimonials from real guests.
“The customization is what really stood out to us. The AI golfer filter feels completely on-brand, guests actually enjoy using it, and we’re getting reviews and real customer video testimonials from the experience. After seeing how well the first location performed, expanding it across our other locations was an easy decision.
One Location Proved It. Then Holey Moley Rolled It Out Across the Group.
Holey Moley initially tested BuzzyBooth at a single location.
The results were strong enough that the team didn’t simply add one more unit.
They rolled BuzzyBooth out across the rest of the group at once.
Today, BuzzyBooth is used across 7 Holey Moley locations.
That makes the Holey Moley story more than one successful activation.
It shows that BuzzyBooth can be tested at one location, proven with real results, and then scaled across a multi-location entertainment brand.
Experiential Marketing That Creates Its Own Marketing
A Holey Moley guest starts by doing something fun.
But that one interaction can become:
- A memorable branded experience
- A new customer contact
- A social share
- A five-star review
- A customer video testimonial
Instead of marketing being separate from the guest experience, BuzzyBooth makes the guest experience part of the marketing.