Mini golf & family entertainment · Seven locations
How Holey Moley More Than Doubled Reviews and Scaled BuzzyBooth Across 7 Locations
The story
Holey Moley Golf Club wanted a branded guest experience that felt like a natural extension of its mini golf venues. BuzzyBooth created a custom AI golfer experience guests could enjoy and share. After seeing results at the first location, Holey Moley expanded it across seven locations. Over approximately seven months, the rollout generated more than 130,000 guest photos, captured 67,000 customer contacts, generated more than 4,000 reviews, and collected over 100 guest video testimonials.
Results Across Seven Locations
Reported results across approximately seven months. Initial-location results below are reported separately.
The challenge
Increase Reviews Without Making the Experience Feel Like Marketing
Holey Moley is built around making going out ridiculously fun. The team wanted a guest experience that matched that personality, rather than a generic photo booth or an ordinary request to leave a review.
Before BuzzyBooth, the initial location generated approximately 10 reviews per week. Holey Moley wanted to increase review volume without interrupting the guest experience.
The solution also had to fit the day-to-day operations of a busy entertainment venue.
- Give guests an engaging, shareable experience.
- Capture customer contacts and guest-created content.
- Make it easier to request reviews and video testimonials.
The solution
A Custom AI Photo Experience Built for Holey Moley
Holey Moley began with BuzzyBooth at one location. Instead of a generic photo experience, BuzzyBooth created a custom AI activation for the brand that transformed guests into golfers.
The result was a personalized experience connected to the venue’s mini golf theme. Guests could receive their photos by text or email, then keep and share them.
That one interaction also gave Holey Moley opportunities to collect contact information and invite guests to share feedback. The experience led with something guests enjoyed, with marketing opportunities following naturally.
- Take a photo and receive it by text or email.
- Capture a customer contact and encourage sharing.
- Invite a video testimonial and request a review.
The first location
Review Volume More Than Doubled at the First Location
The first Holey Moley location generated approximately 10 reviews per week before BuzzyBooth. After introducing the experience, reported review volume more than doubled.
At that location, guests created more than 15,000 photos and generated over 400 five-star reviews. Its Google rating increased from 4.3 to 4.6.
- 15,000+ guest photos
- 400+ five-star reviews
- Google rating: 4.3 to 4.6
- Review volume before BuzzyBooth: approximately 10 per week
The rollout
More Than 130,000 Guest Photos Across Seven Locations
After the initial launch, Holey Moley expanded BuzzyBooth across seven locations. Over approximately seven months, guests created more than 130,000 photos, while the venues captured 67,000 customer contacts and generated more than 4,000 reviews.
The rollout also collected more than 100 guest video testimonials. Together, those results gave Holey Moley content, contacts, and customer feedback that could support ongoing marketing beyond each visit.
Guest voices
Turning Happy Guests Into Authentic Video Testimonials
Through BuzzyBooth, guests could also be invited to record a short video about their visit. Holey Moley collected more than 100 guest video testimonials from people who had experienced the venue firsthand.
That gave the team customer-created stories to consider for its website, social channels, and future campaigns, subject to appropriate guest permissions—without organizing a dedicated production shoot for each recording.
The expansion
Why Holey Moley Expanded BuzzyBooth Across Seven Locations
Holey Moley began with one BuzzyBooth location. After seeing its results, the team expanded the experience across the group rather than keeping it at the original venue.
BuzzyBooth is now used across seven Holey Moley locations. For multi-location entertainment operators, the rollout shows how a guest experience can be tested at one venue and repeated across others.
For the industry
What Mini Golf and Entertainment Operators Can Learn
Holey Moley’s experience shows how one guest interaction can connect an enjoyable on-site activity with broader marketing goals.
The guest experience has value in its own right. Photos, contacts, feedback, and testimonials can follow without making the interaction feel like an advertisement.
- Give guests a memorable, personalized experience.
- Create photos and videos they can keep and share.
- Build a customer contact list for future communication.
- Invite honest feedback through review requests.
- Collect authentic guest video testimonials.
- Repeat a successful experience across multiple venues.
The customization is what really stood out to us. The AI golfer filter feels completely on-brand, and we're getting reviews and real customer video testimonials from the experience.
Jensen M— Marketing Manager, Holey Moley Golf Club
Next steps
Create a More Engaging Guest Experience
Holey Moley guests start by doing something fun: turning themselves into golfers with a custom AI photo experience. That interaction can also lead to a shared photo, a new customer contact, an online review, or a video testimonial.
Discover how BuzzyBooth can help your mini golf or family entertainment business turn guest interactions into photos, contacts, reviews, and authentic customer stories.
Explore BuzzyBooth for Mini Golf Centers →