How Haverkos Family Orthodontics Captured 8,152 Leads Through Community Events

Make Community Outreach Engaging and Measurable

Community events let Haverkos meet families face to face, but a table and brochures alone did not always give people a reason to stop. Once an event ended, the practice also needed a way to continue conversations with interested attendees.

Haverkos looked for an experience that families would enjoy while creating a practical opportunity to collect contacts for later follow-up. These moments from its events show the kind of participation the practice wanted to encourage.

Give Families a Branded Experience to Take Home

Haverkos began bringing BuzzyBooth to school and community events. Attendees could take a branded photo or video and receive it by text or email. The interaction gave families something memorable and gave the practice a chance to capture contact information.

The photo experience could be tailored to a school, festival, season, or local partnership while keeping the Haverkos name visible. With appropriate marketing consent, the practice could then follow up after the event.

• Invite families to create a photo or video at the event.
• Deliver their content by text or email.
• Use an event-specific branded frame they may choose to share.
• Follow up with contacts who have provided the necessary consent.

8,152 Leads Across More Than 100 Events

Over approximately four years, Haverkos used BuzzyBooth at more than 100 school and community events. It captured 8,152 leads, generated 18,494 photo and video interactions, and recorded 6,297 social shares.

The dashboard records activity from the experience. Those totals show sustained participation and give the practice an audience it can contact when attendees have agreed to receive marketing; they do not measure how many became patients.

Keep the Conversation Going After Families Go Home

An attendee might enjoy the experience but not be ready to book a consultation that day. When a family provides contact information and the necessary consent, Haverkos can continue the relationship with relevant communications after the event.

That matters in orthodontics, where a family may be exploring options or waiting until a child is older. A captured lead creates an opportunity for follow-up, without implying that every attendee will become a patient.

6,297 Shares Carry the Experience Beyond the Booth

Families shared content from the Haverkos experience 6,297 times. When guests choose to post a branded photo or video, people who were not at the event may also see the practice's name.

Social shares extend the opportunity for local awareness. They are a measure of sharing activity, not a count of impressions or new patient inquiries.

Bring the Same Experience Back Into the Office

BuzzyBooth does not have to sit idle between community appearances. Haverkos also brings it into its practice, where patients can use it in the waiting room.

The same system can support event outreach outside the office and patient engagement inside it, while branded frames can be adapted to each setting.

Turn a Brief Event Visit Into an Ongoing Connection

Haverkos made its community presence more interactive by giving families something they wanted to create and keep. Across 100+ events, that approach supported thousands of contacts, media interactions, and social shares.

For orthodontic practices, the useful pattern is simple: offer an engaging experience, give people their content, collect contacts with appropriate consent, and continue relevant conversations after the event.