Cinema marketing case study · Lawrenceburg, Tennessee
How Crockett Cinemas Used BuzzyBooth to Capture 571 Reviews and Engage Moviegoers
The story
Crockett Cinemas in Lawrenceburg, Tennessee, introduced BuzzyBooth in its lobby to give moviegoers an interactive photo experience while supporting customer contact collection and review generation. The results recorded in its BuzzyBooth dashboard include 12,546 guest media captures, 6,167 customer contacts, and 571 reviews captured.
Crockett Cinemas at a Glance
Source: Crockett Cinemas' BuzzyBooth dashboard. Reporting period not provided. Guest media captures represent content, not necessarily unique visitors. Shares are estimated. The review count has not been independently verified as published Google reviews.
The challenge
Make the Cinema Lobby More Engaging
Movie theaters have an opportunity to engage customers beyond the movie itself. The lobby is a natural place to create memorable moments, encourage participation, and introduce experiences that extend a guest's visit.
Crockett Cinemas wanted to build more guest engagement and generate reviews. It needed an approach that could fit naturally into the moviegoing experience without relying exclusively on traditional requests for feedback.
Rather than treating the lobby as simply a place to wait before a screening, the theater introduced an interactive photo experience designed to encourage guests to participate and capture memories of their visit.
The solution
An Interactive Photo Experience With BuzzyBooth
Crockett Cinemas installed BuzzyBooth in its arrival lobby, giving guests a convenient place to take photos together.
The experience featured interactive photo filters and cinema-branded imagery, allowing families and groups to create personalized keepsakes from their visit.
BuzzyBooth also supported customer contact collection and review generation, connecting an engaging in-person activity with the theater's broader customer engagement goals.
This combination gave Crockett Cinemas a way to bring together three important functions:
- Guest engagement: Encourage moviegoers to participate in an interactive photo experience.
- Customer contact collection: Capture customer contact information through the platform.
- Review generation: Support the process of collecting customer reviews.
The goal was to make the experience enjoyable for guests while giving the theater additional ways to engage with its audience.
Guest media
12,546 Guest Media Captures
Crockett Cinemas' dashboard recorded substantial activity across guest media captures, customer contacts, and reviews.
The platform recorded 12,546 guest media captures, demonstrating the volume of content created through the BuzzyBooth experience.
For a cinema, an interactive photo experience offers guests another way to make their visit memorable, whether they're attending with family, friends, or a group.
Review collection
571 Reviews Captured
Review generation was one of the theater's primary objectives. BuzzyBooth recorded 571 reviews captured, providing a measurable result against that goal.
For cinemas competing for local attention, customer reviews can help prospective visitors evaluate a venue when deciding where to watch a movie. A consistent review-generation process can support a theater's broader reputation-management efforts.
Contact collection
6,167 Customer Contacts Captured
The dashboard also recorded 6,167 customer contacts.
This gives Crockett Cinemas a potential foundation for future customer engagement, subject to appropriate consent and applicable privacy requirements. Depending on its marketing strategy, a theater may use permission-based contact data to communicate relevant promotions, special events, and return-visit offers.
Social sharing
4,294 Estimated Shares
BuzzyBooth's dashboard reported 4,294 estimated shares, adding another measure of activity around the photo experience.
Together, these metrics show how a lobby-based activation can combine interactive guest experiences with contact collection and review-generation capabilities.
For the industry
Why This Matters for Cinema and Movie Theater Marketing
Movie theater marketing isn't limited to promoting films and screening times. The overall guest experience can also create opportunities to build stronger relationships with customers.
Crockett Cinemas' BuzzyBooth implementation illustrates an approach that combines an on-site activity with digital customer engagement.
For cinema operators, this model offers several potential advantages:
- A more engaging lobby experience. An interactive photo station gives guests another activity to enjoy before or after a screening.
- A structured approach to review generation. A dedicated platform can support review collection as part of the guest experience.
- A foundation for future customer communication. Customer contacts can support relevant, consent-based outreach when used appropriately.
- Measurable activity. Dashboard metrics give operators visibility into content creation, contact collection, and reviews captured.
These are distinct outcomes, and their business impact should be assessed using each venue's reporting period, customer feedback, and marketing results.
The engagement we've seen with BuzzyBooth has been more than we expected. And seeing the 5-star reviews come in has been awesome. It's great to see guests enjoying the experience and taking the time to leave us such positive feedback.
Darryl W— Marketing Manager, Crockett Cinema
Next steps
Bring More Guest Engagement Into Your Cinema
Crockett Cinemas demonstrates how BuzzyBooth can bring an interactive photo experience into a movie theater lobby while supporting review generation and customer contact collection.
For cinema operators looking to improve guest engagement and build a more systematic approach to collecting reviews, BuzzyBooth offers a way to connect an on-site guest experience with measurable digital activity.
Explore BuzzyBooth for Cinemas & Theatres →Frequently Asked Questions
How can movie theaters generate more customer reviews?
Movie theaters can make review collection part of a broader guest engagement strategy. Tools such as BuzzyBooth can support review generation alongside an interactive on-site experience. Results depend on guest participation, the review process, and the venue's implementation.
How can a photo booth help a cinema engage customers?
An interactive photo experience gives moviegoers an activity beyond watching a film. Branded photos and interactive filters can create memorable moments for families and groups while giving the venue a way to encourage participation.
What results did Crockett Cinemas record with BuzzyBooth?
Crockett Cinemas' BuzzyBooth dashboard recorded 12,546 guest media captures, 6,167 customer contacts, 571 reviews captured, and 4,294 estimated shares. The reporting period was not provided.
Is BuzzyBooth relevant to independent movie theaters?
BuzzyBooth can support guest engagement, customer contact collection, and review generation at cinemas. Individual theaters should evaluate how the experience fits their lobby, audience, staffing, and marketing objectives.