How Buttram Orthodontics Turned Patient Moments Into 229 New Five-Star Reviews and 3,600+ Shareable Photos

The Challenge

Buttram Orthodontics already had something many practices work years to build:

A 5-star reputation and patients who genuinely enjoyed coming to the office.

Their challenge wasn't delivering a great patient experience.

It was capturing more of those happy moments and turning them into marketing.

Before BuzzyBooth, generating reviews often meant staff manually asking patients. And while patients were constantly celebrating milestones—getting braces off, finishing treatment, attending patient appreciation events—there wasn't an easy system for turning those moments into content the practice could actually use.

Buttram wanted something that fit naturally into its fun, kid-friendly environment.

The Solution

Buttram placed BuzzyBooth in the waiting room and made it part of the patient experience.

Patients can use it during regular visits, braces-off celebrations, treatment milestones, patient appreciation events, and other moments worth remembering.

And sometimes, the doctor jumps into the photo with them.

That small interaction turns a routine orthodontic visit into something patients and families actually want to capture.

Buttram also uses BuzzyBooth to record patients' reactions when their braces come off, helping the practice capture some of the most emotional and memorable moments in the entire treatment journey.

Afterward, patients receive their photo or video by text or email and can choose whether to give Buttram permission to use the content for marketing.

BuzzyBooth can then continue the experience with:

Staff can participate when they want to, but the system doesn't depend on them manually managing every interaction.

The Results

Buttram Orthodontics has generated:

Buttram already had 633 five-star reviews before BuzzyBooth.

With BuzzyBooth helping capture more reviews from happy patients, that number grew to approximately:

862 Five-Star Reviews

The practice didn't need to improve a poor reputation.

It found a better way to amplify an already great one.

From 633 to 862 Five-Star Reviews

Before BuzzyBooth, review generation depended more heavily on staff remembering to ask.

BuzzyBooth helped build the request into a positive patient experience instead.

A patient celebrates a milestone.
They take a photo.
They receive and share it.
Then they're given an opportunity to talk about the experience they just had.

That helped Buttram add 229 more five-star reviews while reducing the need for staff to repeatedly ask patients manually.

4,002 Patient Moments Became a Content Library

Reviews weren't the only result.

Out of approximately 4,002 patient photos and videos, more than 3,600 patients gave the practice permission to use their content.

That gives Buttram a growing library of authentic patient content for social media and marketing.

Instead of constantly asking:

“What should we post this week?”

the practice has real moments being created inside the office.

• Braces-off celebrations
• Patient milestones
• Photos with the doctor
• Happy families
• Patient appreciation events
• Emotional reaction videos captured right after braces come off

The content isn't staged in a marketing shoot.

It's the actual patient experience.

And Some Patients Tell the Story on Video

After the BuzzyBooth experience, patients can also be invited to leave a short video testimonial.

Buttram has collected 80+ patient video testimonials, giving prospective patients another way to see what the practice experience is actually like through the eyes of real families.

And beyond testimonials, the practice also uses BuzzyBooth to record real-time reaction videos when patients get their braces removed—capturing genuine excitement that families love and the practice can share with permission.

That kind of authentic social proof can support everything from social media content to referral marketing and new-patient trust.