How Buttram Orthodontics Generated 229 Additional Five-Star Reviews With BuzzyBooth

Turn Great Patient Experiences Into Usable Content

Buttram Orthodontics had already built a reputation for making patients feel welcome. The opportunity was to capture more of the positive moments happening every day and turn them into content the practice could use with permission.

Braces-off celebrations, treatment milestones, and patient appreciation events created moments families wanted to remember. Collecting those moments, obtaining authorization, and inviting reviews consistently could add work for the team. Buttram needed a process that felt natural in its fun, family-friendly office.

Make Patient Milestones Part of the Experience

Buttram placed BuzzyBooth in its waiting room. Patients and families could take photos or videos during regular visits, braces-off celebrations, and other milestones; sometimes the doctor joined them.

Patients received their content by text or email and could separately authorize the practice to use it in marketing. The same experience supported follow-up review requests and optional video testimonials without requiring staff to manage every interaction manually.

• Capture a patient photo or video during a visit or celebration.
• Deliver the content by text or email.
• Invite honest feedback through a consistent review-request process.
• Use identifiable content for marketing only with the appropriate authorization.

One Experience, Four Measurable Outcomes

Buttram captured 4,002 patient photos and videos. More than 3,600 pieces were approved for marketing use, subject to the scope of each patient's authorization. The practice also reported 229 additional five-star reviews and more than 80 patient video testimonials.

The results show how one waiting-room experience can support online reputation, a library of authentic patient content, and first-person stories that help prospective families understand the practice.

From 633 to Approximately 862 Five-Star Reviews

Buttram had 633 five-star reviews before using BuzzyBooth. Its reported 229 additional reviews brought the total to approximately 862. This was growth from an already strong starting point, not a turnaround from a poor reputation.

A patient could celebrate a milestone, capture a photo, receive it, and then be invited to share honest feedback. The goal was a consistent opportunity to review the experience, without pressuring anyone to leave a particular rating.

4,002 Patient Moments Became a Content Library

Of the 4,002 photos and videos captured, more than 3,600 were approved for marketing use. That gave Buttram a growing collection of real patient moments for social posts and other materials, instead of relying only on staged photo shoots.

Braces-off celebrations, photos with the doctor, family visits, and appreciation events all showed the personal side of the practice. Each image or video should be used only within the scope of its authorization, with particular care for minors and patient privacy.

80+ Video Testimonials Add Another Layer of Social Proof

Buttram collected more than 80 patient video testimonials. Video can capture the excitement and personality behind a treatment milestone in a way a still photo cannot.

The practice also recorded reactions when patients had their braces removed. With appropriate authorization, those first-person stories and milestone videos can help prospective patients and families see what the Buttram experience is like.

Make Patient Engagement a Repeatable Marketing Process

Orthodontic treatment includes moments patients and families naturally want to celebrate. A simple way to capture those moments can support patient engagement and create opportunities for reviews, authorized marketing content, and video stories.

For Buttram, the process connected an enjoyable in-office experience with 229 additional five-star reviews, more than 3,600 marketing-approved content pieces, and over 80 video testimonials while keeping patient participation and permission central.